Independent Amazon Business Audit

See your Amazon business clearly.

Selluma illuminates what’s really happening in your Amazon business — and what to do about it. We provide an independent second opinion, with profit as the ultimate scorecard.

Apply for an Audit See what we examine

Your Amazon agency manages the account. But who audits the agency?

A fresh set of eyes

Familiarity is valuable. It can also create blind spots.

Your account manager may have been looking at the same account, the same data, and the same assumptions for a year or more. Sometimes it takes an independent perspective to question what everyone else has stopped questioning.

No pitch to take over your account. That’s the point.

Most Amazon “audits” have another objective: win your management business. Selluma doesn’t manage accounts.

We validate the strategy rather than sell you a replacement.
We challenge assumptions without needing to manufacture problems.
Sometimes the conclusion may be that your agency is doing a great job.
You leave with a prioritized roadmap your team or agency can implement.

An independent second opinion

Profit is the ultimate scorecard.

Selluma provides an independent second opinion on your Amazon business, with profit as the ultimate scorecard.

We look across PPC, organic performance, customer behavior, Amazon fees, and SKU-level profitability to validate assumptions, connect what others may be looking at in isolation, and uncover the issues and opportunities hiding behind the dashboards.

Because when the same people have been looking at the same account through the same lens for a year, sometimes what you need isn't another report.

You need a fresh set of eyes.

Look under the hood

Your monthly P&L is only the starting point.

Your agency sends you a monthly P&L. But how often are you actually looking under the hood?

We analyze your economics at the SKU level — including profitability and TACoS — then dig into your Search Term Reports and campaign structure to uncover where ad spend is making money, where it’s losing money, and where there are opportunities your PPC team may be missing.

Don’t just take your PPC team’s word for it. See the numbers for yourself.

Beyond the dashboard

See beyond ACOS.

Is PPC actually creating profitable, incremental growth?

Are ranking campaigns worth the investment?

Did organic sales respond to increased ad spend?

Are changes in conversion being mistaken for PPC performance?

Which SKUs are truly making money — and which only look healthy at the parent level?

Are fees, pricing, inventory, or other costs quietly eroding margin?

The numbers tell you what happened. Selluma helps illuminate why.

The economics matter

An audit designed to pay for itself.

An audit shouldn’t end with a 50-page presentation of interesting observations. Every meaningful finding should lead to an action.

Fee analysis

Identify unnecessary charges, cost leakage, and margin erosion.

PPC audit

Find wasted spend, weak assumptions, and campaigns that may not be creating profitable growth.

SKU-level profit drill-down

Separate products that truly make money from those whose economics are being masked by account-level performance.

Concrete action plan

Every meaningful finding includes what we found, why it matters, what to do next, and who can implement it.

Pricing

Priced to the complexity of your business.

One independent audit. One flat fee. No retainer and no pitch to manage your account. Pricing scales with monthly Amazon revenue and SKU count because larger catalogs and larger businesses require a deeper review.

Growing accounts

$2,995

Under $500K/month in Amazon sales and fewer than 100 SKUs.

SKU-level economics, TACoS, PPC and Search Term Report analysis, campaign structure review, fee and margin analysis, and a prioritized action plan.

Established accounts

$4,995

$500K–$750K/month in Amazon sales or 100–500 SKUs.

Built for larger accounts where parent-level performance can hide SKU-level problems and ad complexity creates more places for profit to leak.

Complex accounts

$9,995

$750K+/month in Amazon sales or 500+ SKUs.

A deeper audit for large catalogs and high-spend accounts where small efficiency gains can translate into substantial annual profit.

Whichever threshold is reached first determines the audit tier. For example, an account with 40 SKUs and $900K/month in sales falls into the $9,995 tier.

Optional add-on

Amazon Marketing Cloud Customer Intelligence

+$1,995

A $40 sale isn’t necessarily worth $40. Understand what happens after the first order — and which customers are actually worth paying more to acquire.

True CAC and new-customer acquisition economics
Profit LTV, not just revenue LTV
30 / 90 / 180 / 365-day customer value
Repeat purchase rate and time to second purchase
Subscribe & Save acquisition and retention
Entry-SKU analysis and highest-value acquisition products
Cross-SKU behavior and what customers buy next
Customer cohorts by SKU, timing, promotion, and ad source

The core audit asks: Where are we making and losing money today?
AMC asks: Which customers are worth spending more to acquire?

Availability

Apply for an independent audit.

We accept up to 3 new audits per month.

Each engagement is reviewed individually so every audit gets the depth of analysis it deserves.

Doing less than $100K/month on Amazon?

Our standard audits may be more than you need. Contact us for a custom quote on a more focused audit.

What about AI?

Using Claude to analyze your Amazon business? Great. Keep doing it.

An audit isn’t about generating more analysis. It’s about knowing what to investigate, which assumptions to challenge, where to look when the numbers don’t add up, and how PPC, organic performance, customer behavior, Amazon fees, and profit fit together.

You’re not paying for another dashboard or another set of numbers. You’re paying for an independent second opinion on what’s actually happening in your business — and what you should do about it.

Independent insight. Clearer decisions.

You get a second opinion from a doctor. You get an independent audit of your financials.

Why wouldn’t you get one on the people managing $20K+ a month of your Amazon ad spend?

Apply for an Audit

Selluma — Illuminate the path to profit.